How do we use third party services?
On the basis of our legitimate interests in the analysis, optimization and economic operation of our website within the meaning of Article 6 (1) (f) GDPR, we sometimes use third-party content/services, in particular Google Analytics, Google Analytics and YouTube videos. By integrating such content on our website, the third-party providers can collect, process and use data about the use of our visitors. The integration of content/services from third parties always requires the use of the IP address of the respective user, so that the use of the IP address is necessary for the presentation of this content on our website. We would like to point out that we have no influence on how third-party providers store or process the IP address, for example for statistical purposes.
Your data protection when using Google Analytics (anonymization)
We have integrated the Google Analytics component (with anonymization function) for our website. Google Analytics is a web analysis service, i.e. the collection, collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a person concerned came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
We use the "_gat._anonymizeIp" suffix for the web analysis via Google Analytics. This suffix is ??used by Google to shorten and anonymize the IP address of the Internet connection of the data subject if our website is accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.
Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by us and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to process data for the purpose to transmit the online analysis to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.
The cookie is used to store personal information, such as access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is evaluated by Google as a contradiction. If the information technology system of the person concerned is later deleted, formatted or reinstalled, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.
Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.
Your privacy when using Google
We have integrated Google AdWords into our website. Google AdWords is an internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-related search result. In the Google advertising network, the ads
distributed to topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.
The operator of the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine and displaying third-party advertising on our website.
If a data subject accesses our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie enables both us and Google to understand whether a person who came to our website via an AdWords ad generated revenue, i.e. completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. In turn, we use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the person concerned.
The conversion cookie is used to store personal information, such as the website visited by the person concerned. Accordingly, each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.
Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.
Google Analytics 4
If you have given your consent, Google Analytics 4, a web analysis service provided by Google LLC, is used on this website. The responsible body for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
scope of processing
Google Analytics uses cookies, which enable an analysis of the use of our websites by you. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.
We use Google Signals. This allows Google Analytics to gather additional information about users who have opted in to personalized ads (interests and demographics) and allow ads to be served to those users in cross-device remarketing campaigns.
With Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your visit to the website, your user behavior is recorded in the form of "events". Events can be:
• Page Views
• Visiting the website for the first time
• Start of session
• Your "click path", interaction with the website
• Scrolls (whenever a user scrolls to the end of the page (90%))
• Clicks on external links
• internal searches
• Interaction with videos
• File Downloads
• Ads seen / clicked on
• Language setting
In addition, the following is recorded:
• Your approximate location (region)
• Your IP address (in abbreviated form)
• technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
• Your internet service provider
• the referrer URL (from which website/which advertising medium you came to this website)
purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your [pseudonymous [NOT USING USER ID]] use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website [OPTIONAL: and the success of our marketing campaigns].
recipient
Recipients of the data are/can be
• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 GDPR)
• Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA
• Alphabet Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA
It cannot be ruled out that US authorities will access the data stored by Google.
third country transfer
Insofar as data is processed outside the EU/EEA and there is no data protection level corresponding to the European standard, we have to create one
appropriate data protection levels with the service provider EU standard contractual clauses. Google Ireland's parent company, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection point of view. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.
Storage duration
The data sent by us and linked to cookies are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.
legal basis. The legal basis for this data processing is your consent in accordance with Art.6 Para.1 S.1 lit.a GDPR [IF RELEVANT: Art. 49a GDPR].
Revocation
You can revoke your consent at any time with effect for the future by calling up the cookie settings [SET THE LINK TO THE CONSENT TOOL SETTING OPTIONS HERE] and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google
a. Do not give your consent to the setting of the cookie or
b. Download and install the browser add-on to disable Google Analytics HERE.
You can find more information about the terms of use of Google Analytics and data protection at Google at
Your privacy when using YouTube
We have integrated components from YouTube into our website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website is accessed, which is operated by us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective YouTube component to display download the relevant YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the person concerned.
If the person concerned is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component that the person concerned has visited our website if the person concerned is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.
The data protection regulations published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.
11. How are other websites connected by links?
We have integrated various links to other websites. If you click on these links, the information specified in section 3.a will be transmitted to the operator of the other website. This data protection declaration does not regulate the collection, disclosure or handling of personal data by third parties. Please check the data protection declaration of the person responsible.
12. What rights do you have as a data subject?
You have the following rights towards us with regard to your personal data:
Right to information according to Art. 15 DS-GVO,
Right to correction or deletion according to Art. 16 DS-GVO or Art. 17 DS-GVO,
Right to restriction of processing according to Art. 18 DS-GVO,
Right to data transferability according to Art. 20 DS-GVO,
Right to object to processing under Art. 21 GDPR.
You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us. The competent authority is the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia, Postfach 20 04 44, 40102 Düsseldorf.
13. How can you object to or withdraw the processing of your personal data?
If you have given your consent to the processing of your data, you can revoke this at any time. Such a revocation affects the admissibility of the processing of your personal data after you have given it to us.
Insofar as we base the processing of your personal data on the balancing of interests in accordance with Article 6 (1) (f) GDPR, you can object to the processing. This is the case if the processing is not necessary in particular to fulfill a contract with you, which is shown by us in the description of the functions. If you exercise such an objection, we ask that you explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either stop or adjust the data processing or show you our compelling legitimate reasons for continuing the processing.
You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us about your objection to advertising using the contact details listed in Section 1.
14. Changes to the Privacy Policy
We reserve the right to adjust this data protection declaration at regular intervals to further develop our data protection concept. We will inform you about a change in the data protection declaration on our website.
Version R01-30-06-2022